AveryAvery Roeser

I'm Avery, a freelance UX researcher and designer based in Wheeling, West Virginia. My background spans technology education, visual design, communications, and journalism, shaping a practical, research-driven approach to designing digital products. I enjoy partnering with founders and small teams to better understand user behavior, uncover opportunities, and create experiences that feel clear, intuitive, and intentional.

Before transitioning into UX, I taught technology courses at a public library, where participant feedback shaped programming and learning experiences. That experience taught me the importance of listening first and letting evidence guide decisions. I later moved into visual design, creating presentations, refining design systems, and translating complex information into interfaces that are easier to understand and use.

Since then, I've worked on products across healthcare, education, finance, sustainability, and consumer technology. My work has included mobile apps, responsive websites, design systems, and early-stage product concepts. I'm currently completing my B.S. in User Experience Design while continuing to freelance and deepen my research practice, with a particular interest in behavioral research, accessibility, and information architecture.

Outside of work, I enjoy making macramé, browsing used bookstores, tending to my garden, and taking long walks with my Australian shepherd, Prudence. I also love story-driven games, discovering new fragrances, and slowing down with a good cup of tea. Those quieter moments keep me curious, and that curiosity naturally carries into the way I approach design.

Approach.

I work best with founders and small teams who care about making informed product decisions. My process combines research, systems thinking, and visual design to create products that are easier to understand, easier to use, and built around real user behavior.

Get in touch →

→ I study how people interact with products, then design the systems and interfaces that shape those interactions. Most of my work sits at the intersection of research, product design, and information architecture.
→ Founders and small teams across education, health, beauty, and consumer products. I do my best work with people who take the details seriously.
→ Talk to people, map the behavior, then design against what the evidence shows. Flows, wireframes, iteration, and close feedback loops with whoever is building it.
→ Open to select projects and freelance work in 2026. Reach out at averyroeser@tutamail.com.